When is the right time to start a business? A question I get asked all.the.time.
If you wait until the perfect time, you could totally miss the mark, you need to strike while the iron is hot, strike while your passion is at it’s all time high.
So, when is the right time to start a business? – RIGHT NOW!
Here are a few words of wisdom from me to you…
- SOLVE PROBLEMS – There are people waiting for YOU are your product or service to help them solve a problem. Straight up! So, identifying your ideal customer and getting clear on the problem you’ll solve for them is your first key step.
- BE LEGIT – You should have legitimate expertise (not like those fake ones out there) If you have more expertise/experience in a particular topic than your clients and you can truly help them solve their problem…that’s all you need.
- THE CUSTOMER JOURNEY – Outline the exact steps you will take your customer through to get them from their current situation to their desired situation.
- LISTEN TO YOUR CUSTOMERS – Talk to your market. Focus on creating conversations so you get real feedback from your potential customers.
- STARTING UP – Just do it. At this stage, you don’t need an expensive website or fancy logo, you can knock a logo up on CANVA for free. Instead, focus your energy on income-producing activities. (Don’t get me wrong, I am a staunch advocate for strong branding, but you can invest in a fancy logo and website once you start generating $)
- OWN IT – If you feel like you can help your customers with 100% certainty, don’t be shy about offering your paid solution. Be proud of it – they need it, and will find value in it if it is solving their problem.
- PROVIDE VALUE – Serve, serve, serve, before you sell. Don’t be spammy or pushy in your conversations. Instead, offer them so much FREE value! It will build the know, like and trust factor, and when they are ready to buy….. guess who they will come to – YOU!
- BE YOU – People buy from people! You need to be your unique self, so that your customers know exactly what to expect from you. If you try ‘faking it ‘til you make it’ you will be found out pretty quickly. When customers are looking for a product or a service, they are looking for something or someone that is the ‘right fit’ for them. You’re not going to cater to everyone, and nor should you want to.
What are you going to commit to this week to move your business forward?